Media Literacy: Can we catch the (algo)rhythm?

Conference in Warsaw

Due to the latest developments with the coronavirus epidemic we are forced to postpone “Media Literacy: Can we catch the (algo)rhythm?” conference. The new date of the conference is November 12-13, 2020. We intend to organize the event with the similar program and agenda as planned for March, details will be published later.

This decision wasn’t easy for the organizers, but since this event has an international character and international travels tend to be the main way for the virus to spread, we have to take everybody’s health into account. Given numerous safety concerns, a growing number of cancellations from the side of the conference participants, and special laws introduced in some countries that restrict public events and international business travels, we think it is a wise thing to do.

A new call for applications will be opened for the Fall event, in which priority will be given to participants accepted for the Spring event.

We understand this announcement might be a disappointment, but we do hope for understanding given these special circumstances. We sincerely apologize for any inconvenience this announcement has caused.

  • Participation in the conference
  • Lodging
  • Lunch & refreshments
  • Pre-conference networking and activities
  • Scroll down to see details about the program


November 12-13


Central Technology Hub
Krucza str. 50 (1st floor), Warsaw


Media literacy discussed in various formats


We intend to organize the event with the similar program and agenda as planned for March, details will be published later.


Pernille Tranberg is an independent speaker and advisor in data democracy, data ethics, data understanding and digital self-defense for companies, authorities and organisations. She is the co-founder of the European thinkdotank

She is former tech and investigative reporter at the traditional newspaper Politiken, editor-in-chief  of the national consumer magazine TÆNK, Head of editorial development at Berlingske Media and special Consultant in The Danish Business Authority.

She has written 7 books: the latest ‘DataEthics – The new Competitive Advantage’ (2016) with Gry Hasselbalch. She co-authored with Steffan Heuer ‘Fake It’ (2012) about big data and digital selfdefense. 

During the keynote speech she will introduce the concept of data democracy and discuss what does it imply for the education environment.


  • Prof. Grzegorz Ptaszek

    AGH University of Science and Technology

  • Prof. Julian McDougall

    Centre for Excellence in Media Practice at Bournemouth University

  • Prof. Tobias Matzner

    Department of Media Studies at Paderborn University

  • Prof. Sirkku Kotilainen

    Prof. Sirkku Kotilainen

    Faculty of Information Technologies and Communication Sciences at Tampere University

Prof. Grzegorz Ptaszek

Prof. Grzegorz Ptaszek, Faculty of Humanities at AGH University of Science and Technology in Krakow (PL)

Grzegorz Ptaszek is a communication and media studies researcher, psychologist, and linguist. He works as an Associate Professor at the Faculty of Humanities at AGH University of Science and Technology in Krakow. He is the author of two books titled ‘Media education 3.0. Critical understanding of digital media in the age of Big Data and algorithmization’ (2019) and ‘Talk show. Honesty on the screen?’ (2007), co-editor of several books and dozens of articles on various aspects of the media and media education, e.g. ‘Media literacy in Poland’ (with Marta Łysik) and ‘Media Literacy Outcomes, Measurement’ [in:] ‘The International Encyclopedia of Media Literacy’, ed. Renee Hobbs, Paul Mihailidis, New York 2019, Wiley-Blackwell, and ‘Media education 3.0? How Big Data, algorithms, and AI should change our thinking about media education’ [in:] The Handbook on Media Education Research, New York, Wiley-Blackwell [forthcoming]. 

Grzegorz is also the President of the Polish Media Education Association (, member of the Polish Communication Association (PCA) and the European Communication Research and Education Association (ECREA).

Prof. Julian McDougall

Prof. Julian McDougall, Centre for Excellence in Media Practice at Bournemouth University (UK)

Julian McDougall is Professor in Media and Education, Head of the Centre for Excellence in Media Practice and Principal Fellow of the Higher Education Academy. He edits ‘Media Practice and Education’, runs the Professional Doctorate (Ed D) in Creative and Media Education at Bournemouth University and convenes the annual International Media Education Summit. He is external examiner for BA and Ed D programmes and a senior examiner for Media Studies A Level in the UK and is a grant reviewer for several international panels including the European Union. In the field of media education, he is the author of a range of over 100 books, articles, chapters and research reports and has provided numerous research projects for external funders, charities and non-profit organisations including the European Union, Arts and Humanities Research Council, Samsung, the United Kingdom Literacy Association and the US Embassy. He has given keynote speeches and joined invited expert panels on media education and media literacy in 17 countries.

Prior to joining CEMP, Julian was Reader in Education and Ed D Programme Leader in the School of Education Futures at the University of Wolverhampton, before which he was Head of Media & Creative Arts and Reader in Media Education at Newman University, Birmingham. Julian moved to HE on completion of his PhD after a decade teaching and managing Media and Creative Arts courses in further education.

See full bio:

He tweets as @JulianMcDougall

Prof. Tobias Matzner

Prof. Tobias Matzner, Department of Media Studies at Paderborn University (Germany)

Tobias Matzner is a professor for „Media, Algorithms, and Society“ at the Department of Media Studies  at Paderborn University in Germany. His work combines theories of (digital) media and technologies with approaches from political philosophy, cultural studies, and social theory. He has studied philosophy and computer science in Karlsruhe, Rome, and Berlin and graduated with a „Diplom“ (MA equivalent) in computer science and a PhD in philosophy, both from the Karlsruhe Institute of Technology. Before joining Paderborn University he has been working at the International Centre for Ethics in the Sciences and Humanities in Tübingen and at the department of philosophy at the New School for Social Research in New York as a Feodor Lynen Fellow of the Humboldt-Foundation.

Recently, his research has been focused on the entanglement of technology with concepts of subjectivity, rationality, and autonomy — with a particular focus on algorithms and machine learning. A second (and related) strand of his research deals with normative theories of privacy. In particular, he is interested in ways of grounding the value of privacy beyond its traditional origins in liberal political thought. In earlier research he has dealt with the entanglements of technology and mental health as well as the ethical implications of using pattern recognition and other forms of automation in security applications.

See full bio:
He tweets as @t_matzner

Prof. Sirkku Kotilainen

Prof. Sirkku Kotilainen

Sirkku Kotilainen, Ph.D. is professor of media education at the Faculty of Information Technologies and Communication Sciences (ITC) at Tampere University, Finland. She is leading an international Master’s Degree Program in Digital Literacy Education. Her research focuses on children and youth as users online, their digital literacies and media education. Her current research interests cover youth and algorithm-driven social media and participatory research with young people as empirical experts in their uses of online media. 

She tweets as @SirkkuKotilaine


Today we face new social and technological context that requires us to rethink the role of media education in the society. Dynamic development of media platforms, the Internet of Things, smart technologies that utilize users metadata, as well as the ever-growing number of digital media consumers on a global scale, whose activity is subordinated to Big Data logic and algorithms – these are the new challenges that influence digital media users, media consumption and deeply modify the whole media ecosystem.

The panel discussion titled „Media Education 3.0 – How the development of technology and digital media consumption redefine Media Education?” will offer a chance to discuss the following issues:

  • Is media education a remedy for manipulation, disinformation and online exploitation?
  • What should be the subject of researches and analyzes in the sphere of media education?
  • How to translate research results into education practice? What competences should be developed?
  • How to do it effectively? Can technology, including artificial intelligence, come handy in this matter?

The aim of media education is to prepare for critical, conscious, responsible use of the media and to strengthen the creative and social potential of media users – due to this fact during the discussion we will address issues related to three problem areas:

  • technology vs. content production, consumption and the usage practices (i.e. persuasive design and media usage practices, affordances and engagement, personalization and choice);
  • technology vs. ideology and bias (i.e. algorithmic mechanisms of bias);
  • technology vs. privacy and control ( algorithmic surveillance and algorithmic awareness; new media industry for developing media literacy; surveillance capitalism and digital labor).

The panel featuring prof. Julian McDougall, prof. Sirkku Kotilainen and prof. Tobias Matzner will be chaired by prof. Grzegorz Ptaszek. You can find their bios above.


During the second session good practices in media education will be presented by our guests coming from Ukraine, Poland, Czech Republic, and the U.S. 

Each presenter will describe his/her organization’s project offering us a brief look into the challenges and opportunities they have faced. There will be a possibility of further exploring the presenters experience and expertise in the afternoon World Cafe session.


Myahriban „Mehri” Druckman – Country Representative for IREX in Ukraine. Mehri leads strategic program development, oversees IREX’s Ukraine office operations, and provides senior managerial support to staff implementing the Ukraine program portfolio. Mehri is a media literacy and training development expert who combines deep knowledge of anti-propaganda programming, effective media support, tech4development, and community engagement with field-tested training methodologies.  With more than 13 years’ experience as an international development professional, she currently oversees a portfolio of programs that promote public diplomacy, increase social cohesion through conflict prevention, and support reform efforts. 

Mehri previously served as Global Technology Advisor for IREX’s Bill & Melinda Gates Foundation-funded Beyond Access project, helping build capacity of public libraries to deliver efficient services that meet local community needs.  In 2015, she designed and managed the innovative Learn to Discern project, which she will present during the conference. Mehri has worked in Ukraine since 2011.  

Learn to Discern is a citizen media literacy initiative that reached over 15,000 Ukrainians, which has since been featured in The New York Times, The Washington Post, The Christian Science Monitor, The Wilson Quarterly, World Economic Forum’s Global Agenda, Project Syndicate, Columbia Journalism Review, and in reports by the Center for European Policy Analysis and Legatum Institute.

Project’s website:


John Silva, NBCT –  the News Literacy Project’s Director of Education based in Chicago, IL. As part of NLP’s education team, John develops curriculum and resources for educators to integrate news literacy into their curriculum. He also facilitates professional development for educators on a wide range of topics relating to news literacy including differentiating types of misinformation, recognizing the standards of quality journalism and using news literacy to empower civic engagement in young people. John is a National Board Certified Teacher and  prior to joining NLP in March 2017, taught middle and high school social studies and civics for 13 years in Chicago Public Schools. John will present NLP’s NewsLitCamp®.

NewsLitCamp® is a project that offers educators a first-hand introduction to news literacy, along with tools and resources they can use in their classrooms and the opportunity to connect directly with journalists in their communities. In these day-long professional development sessions, teachers and librarians at middle schools and high schools visit a local news outlet for training with journalists from that newsroom and our staff.

Project’s website:


Jarosław Lipszyc, President of the Modern Poland Foundation, that conducts several projects promoting open educational resources, available on open licenses: Wolne Lektury (school internet library), Wolne podręczniki (offering open access textbooks) and Czytamy słuchając (audiobooks with obligatory school readings). He was the initiator of the „Open Letter against the introduction of software patents” (2005) and „Open Letter against DRM” (2006) – digital rights management systems restricting access to cultural goods. In the years 2006–2009 a member of the collective 73 Index (a culture creators’ initiative promoting, among others, free access to culture). In 2008, he was the initiator and co-organizer of the Open Education Coalition (KOED), which brings together organizations that support the idea of developing and using open educational resources. In 2008-2011 he was the chairman of the board presidium of KOED, since 2012 he is a member of the board presidium. He is an active educator: a workshops trainer and a lecturer on subjects related to new technology, education and Internet law; and an activist promoting open culture and opposing restrictions like ACTA, thus shaping the future of the copyright. He promotes dialogue and cooperation between NGOs and public administration. Before joining the Modern Poland Foundation he worked for many years as a journalist, poet and musician.

Cybernauts was a comprehensive, big scale project aimed at shaping safe online behaviors among school communities (teachers, pupils as well as their parents and guardians). Its purpose was to increase the competences of all the above-mentioned groups in the safe use of cyberspace and response to threats. I was carried out in years 2015-2018, over 1,500 young people participated in project’s workshops. Educational materials, together with good practices descriptions are available at the project’s website:

Czech Republic

Jaroslav Valůch – Project Manager, Transitions Online (Czech Republic). Jaroslav is an experienced practitioner in the field of media literacy, communication with crisis-affected populations, social media activism, counteracting hate violence and hate speech. He has worked with dozens of organizations and civic initiatives in Europe, the Middle East, and Southeast Asia. He is a project manager at Transitions, a Prague-based media development organization, where he runs the organization’s media literacy and fighting disinformation initiatives, including, which provides support to Czech journalists and students in the field of verification and factchecking, and a program focused on senior citizens. Since 2005, Jaroslav has been working closely with the One World in Schools Program of the People in Need organization on the implementation of media literacy into the educational curriculum. Jaroslav is also a co-founder of the Institute for Social Inclusion, where he oversees hate violence and extremism related programs. He contributes to the Budapest Centre for Mass Atrocities Prevention as a senior researcher and recently led a nationwide communication campaign focused on monitoring, awareness-raising, and mapping of hate-motivated violence and hate speech organized by The Office of the Czech Government. In 2009 Jaroslav worked in Burma as a humanitarian and capacity-building projects coordinator before joining the Ushahidi Haiti earthquake deployment and later becoming the field representative in Port-au-Prince. In 2010, Jaroslav was a Fulbright Fellow at the Philip Merrill College of Journalism at the University of Maryland.

“Trust – Don’t Trust” was a project run by Transitions, in collaboration with senior-oriented organization Elpida. Together, they piloted a series of activities aiming to improve the media literacy of older adults and senior citizens in the Czech Republic, increase the resilience of older adults and seniors towards disinformation as well as empower both groups to navigate the current information disorder with confidence. Over 40 events took place from October 2018 to October 2019.


In afternoon sessions participants get to choose their preferred activity – one can choose between 4 practical workshops, World Cafe session (exploring good practices presented in short in the previous session) and Open Space session. In the World Cafe 4 tables will be available to all participants, each dedicated to a selected project and a specific topic, related to media literacy. In the Open Space session opportunities will be created to share ideas and experiences participants bring with them to the conference.

Devices of the future – how smartphone and social media can support wellbeing?

Regain control of your smartphone and use it to improve your productivity or well-being. We know more and more about how social media and mobile applications work to steal our attention and impact our decisions and emotions. Let’s use this knowledge to practice how to change that for something good like supporting positive habits. During the 1,5h workshop, we will imagine and design a better communications device for the future.


Kamil Śliwowski – Media literacy, open educational resources and online privacy animator and educator. Loves to learn by teaching others and researching new topics for his blog and newsletter ( Currently co-director of the educational program at Central Technology Hub in Warsaw (

Teaching, talking, and debating AI

This 1,5h workshop introduces some of the social and political debates around AI for a non-technical audience. It will start out with a brief explanation of how AI and machine learning work, focusing on examples and explanations that could be used in classrooms and beyond. Following this, it looks at how AI can be racist and sexist at times, reflecting the biases and backgrounds of its creators rather than any universal human experience. The workshop concludes with a discussion about the power and politics of AI and what we – as citizens, educators, and activists – can do to press for a world of kinder, more egalitarian algorithms.


Łukasz Król – with a background in technology and political science, Łukasz studies the ways in which we can bridge our technological and social realities. He is a researcher, lecturer and workshop facilitator. Łukasz currently focuses on issues such as algorithmic bias and inequality as well as the wider relationship between humans and technology.

How do you know it’s fake? Digital verification workshop

Digital disinformation is all around us. How to find the most accurate information? How to spot a fake, or a faker? How to confirm the origin of an image or video? This workshop will help you apply the five Ws of journalism (who, what, when, where, why) to the social networks. It’s a 3 hour course packaged with verification/OSINT free tools and techniques that will ease your process of online newsgathering and will sharpen your detective digital skills. We will cover: Advanced search techniques in Google / People search, Newsgathering and monitoring in social networks (Twitter, Facebook), Image observation and image forensics (landmarks detection, InVid), Geolocation / chronolocation (Google Earth, SunCalc).


Myriam Redondo – freelance journalist, OSINT expert and associate lecturer, presented a PhD thesis on “Internet as an information source for international journalism” as early as 2005, and pioneered the development of digital verification in Spain. She collaborates with the TV program Los Desayunos (RTVE) on disinformation topics. The author of the book: “Verificación digital. Manual contra bulos y desinformación internacional” (UOC, 2018).

Edu Power ON. Grassroot and online education for media literacy – by teachers for teachers.

The 1,5h training is based on the case of Edu Moc Online conference: 4 years in a row, 110 talks, 85 Polish and international speakers, over 3000 participants, 55 hours of video recordings available free of charge. 

How modern media and freely available technology empowered Polish Superteachers to reach, engage and move wide audiences towards changes independent from state educational system through a unique, free and open professional development online 15-hour marathon. Tips and tricks straight from the originators and moderators.


Marta Florkiewicz-Borkowska – German language teacher, educator, digital skills trainer and art therapist. Teacher of the year 2017

Agnieszka Bilska – Media literacy and digital skills trainer. Pearson ELT Teacher Award 2017 winner. Marketing specialist at Future Processing.

also known as team FloBil


Justyna Janiszewska foto

Justyna Janiszewska

Executive Director of the Polish-U.S. Fulbright Commission

Grzegorz Ptaszek

President of the Polish Media Education Association

Anna Kertyczak Fulbright

Anna Kertyczak

Special Projects Coordinator at the Polish-U.S. Fulbright Commission

Grzegorz Stunża Fulbright

Grzegorz Stunża

Vice President of the Polish Media Education Association


Fulbright Poland logo


Polskie Towarzystwo Edukacji Medialnej

Centralny Dom Technologii logo


U.S. Department of State

The Polish Media Education Association

Central Technology Hub

The conference is co-financed by the U.S. Department of State.