Media Literacy: Can we catch the (algo)rhythm?

Conference in Warsaw, March 12-13, 2020

New technologies and digital media shape today’s world and along with that – our democracies, our societies. Technology development has created both opportunities and threats to the way we think about information, politics and relationships. In order to understand it and use technology to our benefit, we need to be media literate. In previous decades media literacy and media education were mostly emphasizing critical thinking, the need for understanding the way information is created and media outlets are organized. Today, there are more challenges. With the development of algorithms, machine learning and social media platforms it becomes unclear who creates information, how its flow is constructed and how is our data handled? The patterns of both media creation and media consumption has changed. We are no longer in charge of the choice of information we receive, we tend to close up in our own bubbles and with all that connections at hand – become more and more disconnected. 

Can media education be a remedy to that and keep up with the pace of technology development? Is school doomed to always be ‘one step behind’? Is it possible to understand the functioning of algorithms with their ever-changing logic? Can we catch their rhythm?

We invite you to discuss these matters during a day-long conference in Warsaw. 

  • Participation in the conference
  • Lodging
  • Lunch & refreshments
  • Pre-conference networking and activities
  • Number of seats is limited. Register before February 9, 2020


March 12-13


Central Technology Hub
Krucza str. 50 (1st floor), Warsaw


Media literacy discussed in various formats

The event is designed for educators, researchers and journalists, interested in media literacy and media education. If you want to dive deeper into the subject, discuss best practices and current challenges and have a look into the future of both technology, media and education – feel invited to join our event. We especially invite those of you, who can apply ideas from the conference in their everyday job as educators, in their research or explore the topics as journalists. People located all over Europe are welcome.

The deadline for applications is February 9, 2020. The evaluation of applications is on-going so we strongly advise you to apply as soon as possible.


Pre-event day, March 12

17:30 Registration & welcome drink
18:00-19:00 “System update. How is technology changing education?” – commented tour at CDT’s educational exhibition
19:00-20:30 Networking reception + charging batteries

Conference day, March 13

8:30  Registration + doors open for coffee/tea
9:00 Welcome + housekeeping info
9:15 Keynote speech + Q&A
Pernille Tranberg “Data Ethics – the New Green”
10:00 Session I: Discussion panel
„Media Education 3.0 – How the development of technology and digital media consumption redefine Media Education? Problems, challenges, actions.”
11:30 Coffee break
12:00 Session II: Good Practices in Media Education
Good practices from Ukraine, Poland, Czech Republic, and the US will be presented.
13:30 Lunch
14:30 Parallel sessions: Media Education in the World Cafe & Workshops
16:00 Coffee break
16:30 Parallel sessions: Discussion & Workshops
18:00 Wrap-up of the day: What have we learned today?


Pernille Tranberg is an independent speaker and advisor in data democracy, data ethics, data understanding and digital self-defense for companies, authorities and organisations. She is the co-founder of the European thinkdotank

She is former tech and investigative reporter at the traditional newspaper Politiken, editor-in-chief  of the national consumer magazine TÆNK, Head of editorial development at Berlingske Media and special Consultant in The Danish Business Authority.

She has written 7 books: the latest ‘DataEthics – The new Competitive Advantage’ (2016) with Gry Hasselbalch. She co-authored with Steffan Heuer ‘Fake It’ (2012) about big data and digital selfdefense. 

During the keynote speech she will introduce the concept of data democracy and discuss what does it imply for the education environment. 


  • Prof. Grzegorz Ptaszek

    AGH University of Science and Technology

  • Prof. Julian McDougall

    Centre for Excellence in Media Practice at Bournemouth University

  • Robyn Caplan

    School of Communication and Information Studies, Rutgers University

  • Prof. Tobias Matzner

    Department of Media Studies at Paderborn University

Prof. Grzegorz Ptaszek

Prof. Grzegorz Ptaszek, Faculty of Humanities at AGH University of Science and Technology in Krakow (PL)

Grzegorz Ptaszek is a communication and media studies researcher, psychologist, and linguist. He works as an Associate Professor at the Faculty of Humanities at AGH University of Science and Technology in Krakow. He is the author of two books titled ‘Media education 3.0. Critical understanding of digital media in the age of Big Data and algorithmization’ (2019) and ‘Talk show. Honesty on the screen?’ (2007), co-editor of several books and dozens of articles on various aspects of the media and media education, e.g. ‘Media literacy in Poland’ (with Marta Łysik) and ‘Media Literacy Outcomes, Measurement’ [in:] ‘The International Encyclopedia of Media Literacy’, ed. Renee Hobbs, Paul Mihailidis, New York 2019, Wiley-Blackwell, and ‘Media education 3.0? How Big Data, algorithms, and AI should change our thinking about media education’ [in:] The Handbook on Media Education Research, New York, Wiley-Blackwell [forthcoming]. 

Grzegorz is also the President of the Polish Media Education Association (, member of the Polish Communication Association (PCA) and the European Communication Research and Education Association (ECREA).

Prof. Julian McDougall

Prof. Julian McDougall, Centre for Excellence in Media Practice at Bournemouth University (UK)

Julian McDougall is Professor in Media and Education, Head of the Centre for Excellence in Media Practice and Principal Fellow of the Higher Education Academy. He edits ‘Media Practice and Education’, runs the Professional Doctorate (Ed D) in Creative and Media Education at Bournemouth University and convenes the annual International Media Education Summit. He is external examiner for BA and Ed D programmes and a senior examiner for Media Studies A Level in the UK and is a grant reviewer for several international panels including the European Union. In the field of media education, he is the author of a range of over 100 books, articles, chapters and research reports and has provided numerous research projects for external funders, charities and non-profit organisations including the European Union, Arts and Humanities Research Council, Samsung, the United Kingdom Literacy Association and the US Embassy. He has given keynote speeches and joined invited expert panels on media education and media literacy in 17 countries.

Prior to joining CEMP, Julian was Reader in Education and Ed D Programme Leader in the School of Education Futures at the University of Wolverhampton, before which he was Head of Media & Creative Arts and Reader in Media Education at Newman University, Birmingham. Julian moved to HE on completion of his PhD after a decade teaching and managing Media and Creative Arts courses in further education.

See full bio:

He tweets as @JulianMcDougall

Robyn Caplan

Robyn Caplan, Rutgers University in the School of Communication and Information Studies (USA)

Robyn Caplan is a media and information policy scholar, with over 5 years experience conducting policy research in the non-profit sector. She is a PhD Candidate at Rutgers University (ABD, advisor Philip M. Napoli) in the School of Communication and Information Studies, and is an Affiliate at the Data & Society Research Institute, where she worked as a full-time researcher from 2015-2018, before leaving to complete her dissertation. She conducts research on issues related to platform governance and content standards. Her most recent work investigates the extent to which organizational dynamics at major platform companies impacts the development and enforcement of policy geared towards limiting disinformation and hate speech, and the impact of regulation, industry coordination, and advocacy can play in changing platform policies.

Her work has been published in journals such as First Monday, Big Data & Society, and Feminist Media Studies. She has had editorials featured in The New York Times, and her work has been featured by NBC’s THINK and Al Jazeera. Other than her work on platform governance and platform economics, she has conducted research on a variety of issues regarding data-centric technological development on society, including government data policies, media manipulation, and the use of data in policing.

See full bio:

She tweets as @RobynCaplan

Prof. Tobias Matzner

Prof. Tobias Matzner, Department of Media Studies at Paderborn University (Germany)

Tobias Matzner is a professor for „Media, Algorithms, and Society“ at the Department of Media Studies  at Paderborn University in Germany. His work combines theories of (digital) media and technologies with approaches from political philosophy, cultural studies, and social theory. He has studied philosophy and computer science in Karlsruhe, Rome, and Berlin and graduated with a „Diplom“ (MA equivalent) in computer science and a PhD in philosophy, both from the Karlsruhe Institute of Technology. Before joining Paderborn University he has been working at the International Centre for Ethics in the Sciences and Humanities in Tübingen and at the department of philosophy at the New School for Social Research in New York as a Feodor Lynen Fellow of the Humboldt-Foundation.

Recently, his research has been focused on the entanglement of technology with concepts of subjectivity, rationality, and autonomy — with a particular focus on algorithms and machine learning. A second (and related) strand of his research deals with normative theories of privacy. In particular, he is interested in ways of grounding the value of privacy beyond its traditional origins in liberal political thought. In earlier research he has dealt with the entanglements of technology and mental health as well as the ethical implications of using pattern recognition and other forms of automation in security applications.

See full bio:
He tweets as @t_matzner


Today we face new social and technological context that requires us to rethink the role of media education in the society. Dynamic development of media platforms, the Internet of Things, smart technologies that utilize users metadata, as well as the ever-growing number of digital media consumers on a global scale, whose activity is subordinated to Big Data logic and algorithms – these are the new challenges that influence digital media users, media consumption and deeply modify the whole media ecosystem. 

The panel discussion titled „Media Education 3.0 – How the development of technology and digital media consumption redefine Media Education?” will offer a chance to discuss the following issues:

  • Is media education a remedy for manipulation, disinformation and online exploitation?
  • What should be the subject of researches and analyzes in the sphere of media education?
  • How to translate research results into education practice? What competences should be developed?
  • How to do it effectively? Can technology, including artificial intelligence, come handy in this matter?

The aim of media education is to prepare for critical, conscious, responsible use of the media and to strengthen the creative and social potential of media users – due to this fact during the discussion we will address issues related to three problem areas:

  • technology vs. content production, consumption and the usage practices (i.e. persuasive design and media usage practices, affordances and engagement, personalization and choice);
  • technology vs. ideology and bias (i.e. algorithmic mechanisms of bias);
  • technology vs. privacy and control ( algorithmic surveillance and algorithmic awareness; new media industry for developing media literacy; surveillance capitalism and digital labor).

The panel featuring prof. Julian McDougall, Robyn Caplan and prof. Tobias Matzner will be chaired by prof. Grzegorz Ptaszek. You can find their bios above.


Devices of the future – how smartphone and social media can support wellbeing?

Regain control of your smartphone and use it to improve your productivity or well-being. We know more and more about how social media and mobile applications work to steal our attention and impact our decisions and emotions. Let’s use this knowledge to practice how to change that for something good like supporting positive habits. During the 1,5h workshop, we will imagine and design a better communications device for the future.


Kamil Śliwowski – Media literacy, open educational resources and online privacy animator and educator. Loves to learn by teaching others and researching new topics for his blog and newsletter ( Currently co-director of the educational program at Central Technology Hub in Warsaw (

Teaching, talking, and debating AI

This 1,5h workshop introduces some of the social and political debates around AI for a non-technical audience. It will start out with a brief explanation of how AI and machine learning work, focusing on examples and explanations that could be used in classrooms and beyond. Following this, it looks at how AI can be racist and sexist at times, reflecting the biases and backgrounds of its creators rather than any universal human experience. The workshop concludes with a discussion about the power and politics of AI and what we – as citizens, educators, and activists – can do to press for a world of kinder, more egalitarian algorithms.


Łukasz Król – with a background in technology and political science, Łukasz studies the ways in which we can bridge our technological and social realities. He is a researcher, lecturer and workshop facilitator. Łukasz currently focuses on issues such as algorithmic bias and inequality as well as the wider relationship between humans and technology.

How do you know it’s fake? Digital verification workshop

Digital disinformation is all around us. How to find the most accurate information? How to spot a fake, or a faker? How to confirm the origin of an image or video? This workshop will help you apply the five Ws of journalism (who, what, when, where, why) to the social networks. It’s a 3 hour course packaged with verification/OSINT free tools and techniques that will ease your process of online newsgathering and will sharpen your detective digital skills. We will cover: Advanced search techniques in Google / People search, Newsgathering and monitoring in social networks (Twitter, Facebook), Image observation and image forensics (landmarks detection, InVid), Geolocation / chronolocation (Google Earth, SunCalc).


Myriam Redondo – freelance journalist, OSINT expert and associate lecturer, presented a PhD thesis on “Internet as an information source for international journalism” as early as 2005, and pioneered the development of digital verification in Spain. She collaborates with the TV program Los Desayunos (RTVE) on disinformation topics. The author of the book: “Verificación digital. Manual contra bulos y desinformación internacional” (UOC, 2018).

Edu Power ON. Grassroot and online education for media literacy – by teachers for teachers.

The 1,5h training is based on the case of Edu Moc Online conference: 4 years in a row, 110 talks, 85 Polish and international speakers, over 3000 participants, 55 hours of video recordings available free of charge. 

How modern media and freely available technology empowered Polish Superteachers to reach, engage and move wide audiences towards changes independent from state educational system through a unique, free and open professional development online 15-hour marathon. Tips and tricks straight from the originators and moderators.


Marta Florkiewicz-Borkowska – German language teacher, educator, digital skills trainer and art therapist. Teacher of the year 2017

Agnieszka Bilska – Media literacy and digital skills trainer. Pearson ELT Teacher Award 2017 winner. Marketing specialist at Future Processing.

also known as team FloBil


Justyna Janiszewska foto

Justyna Janiszewska
Executive Director of the Polish-U.S. Fulbright Commission

Grzegorz Ptaszek
President of the Polish Media Education Association

Anna Kertyczak Fulbright

Anna Kertyczak
Special Projects Coordinator at the Polish-U.S. Fulbright Commission

Grzegorz Stunża Fulbright

Grzegorz Stunża
Vice President of the Polish Media Education Association


Fulbright Poland logo


Polskie Towarzystwo Edukacji Medialnej

Centralny Dom Technologii logo


U.S. Department of State

The Polish Media Education Association

Central Technology Hub

The conference is co-financed by the U.S. Department of State.

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